How to send these
- Pick a sequence, then a subject line. Each email gives you three: one that builds curiosity, one that names the benefit and one that sounds personal.
- {{first_name}} is the merge tag most email programs use for the reader's first name. If yours uses a different one, such as %FIRSTNAME% or [Name], replace it before you send. Replace [Your Name] with your own name.
- Your link comes from the Promotion Links page. Save your ClickBank ID there and every email on this page fills it in for you. Always click your link once to test it before sending.
- Send one email per day at most, in the order shown, and keep the disclosure line at the end of every email.
- Write in your own voice. The yellow tip above each email shows the one place where a sentence about you will make the biggest difference.
5-Day Launch Sequence 5 emails
Your main promotion for a list that already cares about health, weight or yoga. Each email picks up the thread from the one before, so send them in order, one a day for five days.
Send order: Day 1, Day 2, Day 3, Day 4, Day 5
1The rule Sarah calls a lieDay 1
Make it yours: Add one or two sentences about a diet you tried yourself, and how it ended, just before the paragraph that introduces Sarah.
2Stress, cortisol and cravingsDay 2
Make it yours: If stress has ever got in the way of your own eating, say so in a sentence here. Readers trust an email far more when they can see you in it.
3Who Sarah is and how she teachesDay 3
Make it yours: If you have ever been to a yoga class, describe it in two or three sentences here: who was there and how you felt when you walked out.
4What is inside, and the three bonusesDay 4
Make it yours: Tell your reader which section or bonus book you would open first and why, in one sentence, just after the list of bonuses.
5The 60-day guarantee and a final wordDay 5
Make it yours: Finish with one sentence, in your own words, on why you think this is worth trying.
Gentle Start 3 emails
A soft sell for yoga, wellness, mindfulness and healthy-living lists that do not like a hard push. Each email gives the reader something useful first and mentions Sarah's program lightly.
Send order: Day 1, Day 3, Day 6 (two or three days apart)
6Friend or problem?Day 1
Make it yours: Add a sentence about something you do to look after yourself, such as a walk, a stretch or a quiet start to the morning.
7Cravings are not a character flawDay 3
Make it yours: Mention the snack you reach for when you are stressed. A small, honest detail like that makes the whole email feel real.
8An open invitationDay 6
Make it yours: Say in one sentence which kind of session you would choose on a busy day, the energetic one or the restful one.
Story-Led Sequence 5 emails
Five emails that each open on a moment your reader will recognise from their own life, such as a Monday-morning fresh start or the kitchen at nine o'clock at night, and then bring in Sarah's idea. They work best on lists that like a personal, chatty email. Add one line of your own story where the yellow tip suggests it.
Send order: Day 1, Day 2, Day 3, Day 4, Day 5
9The Monday fresh startDay 1
Make it yours: Just after the first two paragraphs, add one sentence about your own Monday fresh starts and how long they usually lasted.
10The class nobody expectsDay 2
Make it yours: If you have ever felt out of place in a gym or a class, say so in a sentence just before the part about the class levels.
11The question before the first postureDay 3
Make it yours: Share your own honest reason for looking after your health, in one or two sentences, just before the paragraph about the twelve questions.
12Nine o'clock in the kitchenDay 4
Make it yours: Name the snack you reach for at night. A small, true detail like that makes the whole email feel like it came from you.
13Two Mondays from nowDay 5
Make it yours: Finish with one sentence, in your own words, on why you think this is worth trying.
Curiosity Sequence 5 emails
Five short emails, each built around one question that Sarah answers in her video. Each one gives the reader enough to wonder about, then sends them to the video for the answer. They suit busy lists, readers who skim, and anyone who has already seen your longer emails.
Send order: Day 1, Day 2, Day 4, Day 6, Day 8 (or slot them between other emails)
14The half of the story nobody tellsDay 1
Make it yours: Add one line about the most calories you ever counted in a day, or the app you used to count them.
15Why harder can make it worseDay 2
Make it yours: If you have ever pushed yourself hard and felt worse for it, say so in a sentence after the first paragraph.
16What is a natural set point?Day 4
Make it yours: Keep this one short. If you add anything, make it one question to your reader, such as "Had you heard of this?"
17The question the diet industry avoidsDay 6
Make it yours: Mention how many diets you have tried over the years. A number from your own life is more powerful than any statistic.
18Why a yoga program has a back pain book in itDay 8
Make it yours: Tell your reader which of the three bonus books you would open first, and why, in one sentence.
Evergreen and Seasonal 4 emails
Stand-alone emails for the times of year when people most want a fresh start. Send each one on its own at the right moment, or slot it into your regular schedule. They work in any country, so pick the moment that fits your readers.
Send order: Any time: one email at the right moment of the year
19New YearFirst week of January
Make it yours: Share your own resolution for the year, or what happened to last year's, in a sentence or two.
20Spring and summerWhen the weather warms up where your readers live
Make it yours: Mention a summer plan of your own, such as a trip or a family event, so the email feels as if it was written this week.
21After the celebrationsJust after Christmas, Diwali, Eid, a holiday or any big celebration
Make it yours: Name the celebration your readers have just had, such as Christmas, Diwali, Eid or a family wedding, so the email fits them.
22Back to routine in SeptemberFirst or second week of September
Make it yours: Say what your own September looks like, whether that is back to work, children back to school or simply a quieter house.
Short and Punchy 3 emails
Quick one-idea emails for lists that like short notes, or as extra reminders between your longer emails. Use them any time, but no more than one a day.
Send order: Any order, any time
23One questionAny time
Make it yours: Answer the question yourself in one line, just before the link.
24Put down the carrot sticksAny time
Make it yours: Name the diet food you were happiest to give up, or the meal you would never give up for anyone.
2560 days to decideAny time
Make it yours: Add one sentence on why a guarantee matters to you when you buy something online.
Newsletter Mentions 2 emails
Short blurbs to drop into a newsletter you already send, for example under a heading such as "Something I found this week". The P.S. goes at the very end of your newsletter as a second reminder. Subject lines are included in case you send a blurb on its own.
Send order: Inside any newsletter, one blurb per issue
26Something worth watchingAny issue
Make it yours: Put this under the heading you normally use for recommendations, and add a sentence on why you picked it this week.
27A kinder way to think about cravingsAny issue
Make it yours: Swap the opening line for one of your own if cravings have never been your problem; a line about stress works just as well.
