Ten angles that sell Brilliant Yoga, with the opening lines already written
Every strong promotion starts with one idea that grabs one kind of person. These ten angles come straight from Sarah Sanders' sales video and order page, and each one tells you who it speaks to, the idea in a sentence or two, and opening lines you can use as a headline, a subject line or the first line of a post.
Pick the angle that fits your audience, then use the matching emails, posts and articles linked under it.
Who it speaks to: People who have counted calories, tracked every meal and tried diet after diet, and are tired of starting again.
Sarah calls "weight loss is all about calories in versus calories out" the big lie of dieting. Her view is that strict diets and punishing workouts stress the body, and that working with the body's hormones and metabolism through yoga, breathing and good food is the other half of the story.
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The rule every diet is built on is only half the story.
If counting calories worked the way we're told, everyone who ever dieted would be slim and happy. So what's missing?
A yoga teacher and nutrition coach calls "eat less, move more" the biggest lie in dieting.
Why do so many people who count every calorie end up back where they started?
Before you count another calorie, hear what this nutrition coach says the maths leaves out.
Do not say: Don't say calories don't matter at all, and don't promise weight loss without effort. Never quote the video's "97% of weight gain" stress figure.
2Stress, cortisol and the cravings that win at night
Who it speaks to: Busy, stressed people who eat well all day and lose the battle in the evening, and anyone who eats when they're worn out.
Hard dieting and punishing workouts are stressors. Stress raises cortisol, cortisol brings cravings, and the cravings undo the good work. A whole section of the program deals with stress on a physical and a mental level.
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There's a reason the cravings get loudest at the end of a hard day, and it has a name.
What does a stressful week have to do with the biscuits in the cupboard?
A yoga teacher explains why willpower so often loses to cravings by nine o'clock at night.
For a lot of people, the diet itself is the most stressful part of the day.
Stress and cravings are connected, and this nutrition coach builds her whole program around it.
Do not say: Never use the "97% of all weight gain" figure. Don't promise that yoga lowers cortisol by a set amount or ends cravings.
Who it speaks to: People who have pushed through hard workouts and strict plans and feel worn out by them, and people who have never liked the gym.
The harder people fight their bodies, the more their bodies seem to fight back. Sarah's answer is to work with the body's own metabolism and its natural set point, using gentle yoga postures, breathing and good nutrition.
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What if the harder you push, the harder your body pushes back?
Plenty of people train hard for months and feel no different. A yoga teacher has a theory about why.
Your body isn't your enemy, so why do so many plans treat it like one?
Sarah Sanders tells her students to stop fighting their bodies, and what she gives them instead is far gentler.
Punishing workouts and strict diets have one thing in common, and a yoga teacher thinks it's the reason they stop working.
Do not say: Don't tell people to stop exercising or call all exercise harmful (the video goes further than your copy should). Keep the focus on gentle yoga as the better route.
Who it speaks to: People who love their food, people who have starved themselves on diets before, and anyone who has given up on a plan because the meals were miserable.
Sarah's nutrition section is built on plenty of good food with no starving, no bland diet food and help with cravings. She says you can ditch the boiled-fish-and-carrot-stick way of eating.
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A nutrition coach who says you can skip the boiled fish and carrot sticks.
What would change if you never had to go hungry on a plan again?
Plenty of good food and no starving: that's the eating side of this yoga program.
Why does a nutrition coach want you eating plenty of good food instead of less of it?
The eating plan written by a yoga teacher who thinks hunger is the enemy.
Do not say: Don't say "eat anything you want and still lose weight" or repeat the video's line about turning high-calorie food into fat-burning fuel. Both promise too much.
Who it speaks to: Older beginners, people who think they're too stiff or too out of practice for yoga, and families who want something they can do together.
Sarah teaches studio classes of 50 to 100 people, with students from 12 to 90 years old. Her program has step-by-step session plans with instructional photographs and gentle yoga therapy sequences you choose by what you want to work on.
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The youngest student in her yoga class is 12 and the oldest is 90.
Think you're too stiff for yoga? This teacher's students range from 12 to 90.
Yoga isn't only for the young and bendy, and one teacher's class list shows it.
Starting yoga at 60, 70 or older? This teacher has 90-year-olds in her classes.
Never done yoga before? These session plans take you step by step, with photographs to follow.
Do not say: Don't use pictures of extreme flexibility or "perfect" bodies, and don't claim the program treats any age-related condition. Add "Check with your doctor before starting any new exercise or eating plan."
Who it speaks to: People who have tried yoga apps that only cover movement, or diet plans that only cover food, and want both from one person.
Sarah Sanders is a professional yoga teacher and a nutrition coach, so the program covers both sides: yoga postures and breathing, and a full nutrition section, plus a section on stress.
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Most yoga teachers stop at the mat. Sarah Sanders is also a nutrition coach.
Yoga and nutrition in one plan, from a teacher who coaches both.
What happens when a yoga teacher writes the eating plan too?
Why did a yoga teacher put a whole nutrition section in her yoga program?
She teaches yoga to classes of 50 to 100 people, and then she coaches them on what to eat.
Do not say: Don't call Sarah a doctor, dietitian or medical expert, and don't add credentials, years of experience or student numbers that aren't in the facts (classes of 50 to 100, students aged 12 to 90).
Who it speaks to: Careful buyers, people who have paid for expensive programs before, and readers who are interested but not yet sure. Use this angle to close.
The whole program is one payment of $47 with a 60-day (8-week) money-back guarantee. In the video Sarah says to just email her for a full refund, with no fine print.
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$47 once, and 60 days to decide if it's for you.
If it isn't for you, Sarah says to just email her for a full refund, with no fine print.
A 234-page yoga ebook and three bonus guides for one payment of $47.
What's the worst that can happen? You try it for 60 days and ask for your money back.
One payment, instant download, and eight weeks to make up your mind.
Do not say: Say "60-day" or "8-week" guarantee, never longer. Don't present the video's "valued at $107" as a discount, don't quote the price of the optional monthly membership on the order page, and don't promise recurring commissions.
9The bonus guides: back pain, Pilates and stretching
Who it speaks to: People with a stiff or aching back, Pilates fans, desk workers who want to move better, and anyone who likes to see real extras with a purchase.
Three bonus guides come with the program: How To Stop Back Pain (treatment options and simple daily tips), The Essential Guide To Pilates (the Pilates exercises that work best alongside the yoga) and Stretching And Calisthenics Made Easy (including 10 do's and don'ts of working out).
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A yoga program that comes with a guide called How To Stop Back Pain.
Back pain, Pilates and stretching: three bonus guides that come with one $47 yoga program.
If your back aches after a day at a desk, the first bonus in this program is worth a look.
Yoga plus the Pilates exercises that work best alongside it, in one download.
The 10 do's and don'ts of working out are tucked inside one of the bonus guides.
Do not say: Don't promise to cure or end back pain. The bonus explains treatment options and simple daily tips, and anyone with serious pain should see their doctor.
Who it speaks to: People who have started health plans before and stopped, and people who know motivation is their real problem.
Section one of the program prepares your mind for the change. It includes a 12-question "fast-track perspective test" on why you want to change, and explains what changes to expect over the first 30 days.
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Twelve questions to answer before you start any new health plan.
Why do you really want to change? This yoga program asks you that before anything else.
Most plans start with what to eat. This one starts with 12 questions about why.
If you've started and stopped before, the first section of this program was written for you.
A yoga teacher who wants your head ready before your body.
Do not say: Don't turn the 30-day section into a promise of results by day 30. It explains what changes to expect, nothing more.
These are the groups most likely to want Brilliant Yoga, and the angle to lead with for each.
Diet veterans
People who have counted calories and tried plan after plan. The calories angle and the stop-fighting angle speak straight to them, because they already know the old rules haven't worked for them.
Yoga beginners of any age
Sarah's students run from 12 to 90, and the session plans are step by step with photographs. Groups for over-50s, retirees and beginners are a natural fit.
Busy people with little time
Parents and people with long working days respond to "less than 20 minutes a day" at home, with no gym.
Food lovers who hate dieting
Anyone who has quit a plan because of hunger or bland meals. The nutrition section is built on plenty of good food with no starving.
Stressed evening snackers
People whose day goes fine until the cravings arrive at night. The stress and cortisol angle explains why, and the program has a whole section on stress.
Back, Pilates and stretching audiences
Back-care, Pilates, stretching and desk-worker audiences, through the three bonus guides.
Careful buyers
People who like a single low price and a guarantee: $47 once, an instant download and a 60-day money-back guarantee.
Healthy-living lists and pages
Newsletters, blogs and pages about healthy recipes, wellbeing, mindfulness and home workouts, where yoga and good food are already the topic.
Hooks to avoid
These lines can get your ads turned down, your account flagged by ClickBank or your readers misled. Leave them out of every promotion.
Numbers, timeframes or guarantees of weight loss
No "lose 10 pounds", no "in 2 weeks", no "guaranteed results". The guarantee is a money-back guarantee, not a results guarantee.
Before-and-after pictures or stories
Never show or describe a body before and after, in pictures or in words.
Customer results from the video
Don't quote Grant, Marianne, Marielle or any other customer from the video, and never repeat their results.
The "97% of weight gain" stress figure
It's in the video, but it can't be backed up in affiliate copy. Talk about stress, cortisol and cravings without the number.
"Lose weight while you sleep"
Leave the video's sleeping and "metabolism at sprint speed 24 hours a day" lines out completely.
Body-shaming, or "you" plus a body part
No "Hate your belly?" or "Tired of being fat?". In Facebook and Instagram ads, never point at the reader's body or weight at all.
"Eat anything and still lose weight"
Say "plenty of good food, no starving" instead.
Medical promises
Don't say it cures back pain, fixes hormones or treats any condition. Where it fits, add "Check with your doctor before starting any new exercise or eating plan."
Made-up credentials, scarcity or discounts
Sarah is a professional yoga teacher and nutrition coach, and that's all you should claim. No fake countdowns, no "price goes up tonight", and no "$107 value, today $47" discount framing.
Other products
Promote Brilliant Yoga on its own. Don't mention or link any other program in the same promotion.
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