======================================================================== THE BRILLIANT YOGA: READY-TO-SEND EMAIL SWIPES ======================================================================== IMPORTANT: every link in this file reads affiliate=YourIDHere. Replace YourIDHere with your own ClickBank ID before you send anything, for example: https://hop.clickbank.net/?affiliate=YOURID&vendor=brillyoga&type=vsl The fastest way: use Find and Replace in your editor (find "YourIDHere", replace with your ID). Also replace {{first_name}} with your email program's first-name merge tag if it differs, and [Your Name] with your own name. Send one email per day at most, and keep the disclosure line at the end of every email. Product: The Brilliant Yoga by Sarah Sanders. $47 one payment, 60-day money-back guarantee. ClickBank vendor: brillyoga. Commission: 70%. ======================================================================== 5-DAY LAUNCH SEQUENCE ======================================================================== When to use: Your main promotion for a list that already cares about health, weight or yoga. Each email picks up the thread from the one before, so send them in order, one a day for five days. Send order: Day 1, Day 2, Day 3, Day 4, Day 5 ------------------------------------------------------------------------ EMAIL 1: The rule Sarah calls a lie (Day 1) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: The weight loss rule Sarah Sanders calls a lie Benefit: Eat well and stop fighting your own body Personal: Something I wish I had heard years ago Preheader: Almost everyone has been taught it, and it may be the reason trying harder never seemed to work. Make it yours: Add one or two sentences about a diet you tried yourself, and how it ended, just before the paragraph that introduces Sarah. Hi {{first_name}}, There is one rule about weight that most of us have heard so many times that we stopped questioning it a long time ago. Eat less and move more. Count the calories going in, burn off more than that, and the weight comes off. Sarah Sanders calls that rule a lie, and she is not shy about saying so. Sarah is a professional yoga teacher and nutrition coach who teaches studio classes of 50 to 100 people at a time. She has seen what happens when people do exactly what the rule tells them, cutting their food right down and forcing themselves through hard workouts, and she has seen how often they end up tired, hungry and right back where they started. Her explanation of why that happens is the part that made me stop and think, because it has nothing to do with willpower. I would rather you heard it from her than from me, so here is her video: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Tomorrow I want to tell you what Sarah says happens inside your body when you diet hard, because it explains an awful lot about cravings. Talk soon, [Your Name] P.S. If you have ever done everything "right" and still felt you were getting nowhere, watch the first few minutes of Sarah's video. She makes a strong case that it was never your fault: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 2: Stress, cortisol and cravings (Day 2) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Why the cravings get louder the harder you try Benefit: Work with your body's hormones instead of against them Personal: {{first_name}}, does this happen to you in the evening? Preheader: Sarah's explanation of cortisol, cravings and why a strict diet can leave you hungrier than before. Make it yours: If stress has ever got in the way of your own eating, say so in a sentence here. Readers trust an email far more when they can see you in it. Hi {{first_name}}, Yesterday I told you that Sarah Sanders calls "calories in, calories out" a lie. Today I want to show you why she says it. Picture someone on a strict diet. They are eating very little, they are doing hard workouts most days, and they are proud of themselves for sticking with it. Inside their body, Sarah says, something quite different is going on. A strict diet and punishing exercise are both a kind of stress, and your body answers stress by releasing a hormone called cortisol. Cortisol is the hormone your body relies on when it thinks something is wrong. When it stays high, it pushes up your appetite, turns up the cravings and makes it easier for your body to hang on to fat. So the harder that person tries, the louder the cravings get. Then one evening they give in, feel terrible about it and decide they simply do not have enough willpower. Sarah sees it the other way round. Cravings are chemical and hormonal, which means they are your body doing exactly what it was built to do under pressure, and that is why fighting harder so rarely wins. What she teaches instead is to calm the body down rather than push it harder, using yoga postures, breathing and plenty of good food. She explains it here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Tomorrow I will tell you about Sarah herself, including what really goes on in her classes, because she is not what most people picture when they hear the words "yoga teacher". [Your Name] P.S. If you have ever blamed yourself after a late-night trip to the kitchen, Sarah's explanation of cravings is well worth hearing. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 3: Who Sarah is and how she teaches (Day 3) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Why some of Sarah's students laugh (or cry) in the middle of a posture Benefit: Yoga at whatever pace suits you, from 12 years old to 90 Personal: The yoga teacher I keep telling people about Preheader: Her students range from 12 to 90 years old, and she built her program so it fits whoever you are. Make it yours: If you have ever been to a yoga class, describe it in two or three sentences here: who was there and how you felt when you walked out. Hi {{first_name}}, When most people hear the words "yoga teacher", they picture someone young and bendy who has never once had to worry about their weight or a sore back. Sarah Sanders teaches studio classes of 50 to 100 people at a time, and the people who come to them are every shape and size you can think of. Her students range from 12 years old to 90. She says it is not unusual to see a 65-year-old woman holding a posture better than the professional basketball player on the mat next to her. She also admits that her classes can get intense. Sometimes people start laughing in the middle of a posture, and sometimes they cry, as the body lets go of things the mind has been holding on to for a long time. Not everyone wants that, and Sarah knows it. So when she put her program together, she chose a wide mix of class types and posture levels, from strong, energetic sessions to slow ones where you spend much of the time lying down, relaxed and smiling. You choose the level that suits you on the day. She is a nutrition coach as well as a yoga teacher, which is why her program cares about what you eat just as much as how you move. You can meet her here. She does all the talking in the video, and you will get a feel for her very quickly: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Tomorrow I will walk you through exactly what is inside her program, including the three bonus books that come with it. [Your Name] P.S. Near the end of the video, Sarah answers a question she gets all the time: "Isn't yoga just something hippies do?" If you have ever wondered that yourself, stay for that part: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 4: What is inside, and the three bonuses (Day 4) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: What is inside Sarah's 234-page yoga book Benefit: Good food, gentle yoga and less than 20 minutes a day Personal: {{first_name}}, here is everything you get for $47 Preheader: A 234-page ebook in three sections, three bonus books and instant download, for one payment of $47. Make it yours: Tell your reader which section or bonus book you would open first and why, in one sentence, just after the list of bonuses. Hi {{first_name}}, Over the last three days I have told you about the calorie rule Sarah Sanders calls a lie, about stress and cravings, and about Sarah herself. Today is the practical one, because you deserve to know exactly what you would be getting. The program is called the Brilliant Yoga Weight Loss and Well-Being Success System. At its heart is a 234-page ebook that runs from yoga philosophy all the way to step-by-step session plans, with clear instructional photographs so you can see exactly how each posture should look. It comes in three sections. Section 1 is the quick start. It shows you how yoga and weight loss fit together, what to expect over your first 30 days and how to get your mind ready for the change. It also includes Sarah's 12-question "fast-track perspective test", which asks you some very personal questions about why you want to change. That might sound like a small thing, but knowing your real reason is what keeps you going on the days you would rather stay on the sofa. Section 2 goes deeper into your body's own fat-burning metabolism and what Sarah calls its "natural set point". This is also where you will find the nutrition section, which I think is the part most people will be relieved to read: you eat plenty of good food, you never starve yourself, and there is no bland diet food. There is help with cravings too. Section 3 deals with stress, in your body and in your mind, and gives you a selection of Sarah's yoga therapy posture sequences. You pick the sequences that fit what you want to work on. All of it comes down to simple adjustments that take less than 20 minutes a day. You also get three bonus books: How To Stop Back Pain, with the treatment options explained and simple daily tips. The Essential Guide To Pilates, with the Pilates exercises that go best with what you learn in Brilliant Yoga. Stretching And Calisthenics Made Easy, which covers stretching, calisthenics, nutrition and lifestyle, including Sarah's 10 do's and don'ts of working out. Everything comes as instant-download PDFs, so you can start the same day you order. The whole package is one payment of $47. Here is where to get it: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Tomorrow I will tell you about the part that makes this an easy decision either way, which is Sarah's 60-day guarantee. [Your Name] P.S. The session plans come with instructional photographs, so even if you have never done yoga before, you can see exactly what each posture should look like before you try it. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 5: The 60-day guarantee and a final word (Day 5) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: What happens if Brilliant Yoga is not for you? Benefit: 60 days to try it, with nothing to lose Personal: My last email about Sarah's program Preheader: Try Brilliant Yoga for a full 60 days, and if it is not for you, one email gets your money back. Make it yours: Finish with one sentence, in your own words, on why you think this is worth trying. Hi {{first_name}}, This is the last email I will send you about Brilliant Yoga, so I want to make it a useful one. If you have been reading along this week, you know the idea behind Sarah Sanders' program. Hard dieting and punishing workouts put your body under stress, stress turns the cravings up, and the answer is to work with your body using gentle yoga, breathing and good food instead of fighting it. Maybe that already makes sense to you, and maybe part of you is thinking, "I have heard promises before." That is exactly why Sarah's guarantee matters. You can try the whole program for a full 60 days, and if you decide it is not for you, you simply email for a full refund. In Sarah's own words, there is no fine print. So the choice is a fairly easy one. You can carry on with whatever you are doing now, and if it is working for you, that is wonderful. Or you can give a gentler approach less than 20 minutes a day for the next couple of months, knowing your $47 comes back to you if you are not happy. Everything is instant download, so you could do your first session tonight: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Whatever you decide, thank you for reading my emails this week. I hope at least one idea from them stays with you. To your health, [Your Name] P.S. The $47 also includes the three bonus books: How To Stop Back Pain, The Essential Guide To Pilates and Stretching And Calisthenics Made Easy. Here is the link one more time: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ======================================================================== GENTLE START ======================================================================== When to use: A soft sell for yoga, wellness, mindfulness and healthy-living lists that do not like a hard push. Each email gives the reader something useful first and mentions Sarah's program lightly. Send order: Day 1, Day 3, Day 6 (two or three days apart) ------------------------------------------------------------------------ EMAIL 6: Friend or problem? (Day 1) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: A yoga teacher's question about how you see your body Benefit: A gentler way to look after your weight and your mood Personal: A note for anyone who is tired of trying so hard Preheader: No punishing workouts and no starving, just a calmer way to look after yourself. Make it yours: Add a sentence about something you do to look after yourself, such as a walk, a stretch or a quiet start to the morning. Hi {{first_name}}, I want to ask you something, and you do not have to answer it out loud. When you think about your body, does it feel like a friend you are looking after, or a problem you are trying to fix? For a lot of us it is the second one. We push it through workouts we do not enjoy, we tell it off for being hungry, and then we wonder why it never seems to cooperate. Sarah Sanders, a professional yoga teacher and nutrition coach, starts from a very different place. Her whole approach is about working with your body instead of fighting it, and she teaches it through gentle yoga, steady breathing and good, satisfying food. There is no starving in her program and no bland diet food, and the daily practice takes less than 20 minutes. If you would like to see how she explains it, she has made a video about it: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl There is no rush at all. Watch it when you have a quiet moment, perhaps with a cup of tea. Warmly, [Your Name] P.S. One small thing to try tomorrow: before you get out of bed, take five slow breaths and notice how your shoulders feel afterwards. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 7: Cravings are not a character flaw (Day 3) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: What your evening cravings may be telling you Benefit: Make peace with cravings instead of fighting them Personal: {{first_name}}, this one is about the late-night snack Preheader: Sarah Sanders says cravings are chemical and hormonal, and that changes how you deal with them. Make it yours: Mention the snack you reach for when you are stressed. A small, honest detail like that makes the whole email feel real. Hi {{first_name}}, Most of us carry a story about cravings around with us. It usually goes something like this: "If I were stronger, I would not want that chocolate." Sarah Sanders tells a very different story, and I find it a lot kinder. She is a yoga teacher and nutrition coach, and she says food cravings are chemical and hormonal in nature. When your body is under stress, whether that comes from a hard week or from a strict diet, it releases a hormone called cortisol, and cortisol turns the cravings up. So a craving is not proof that you are weak. It is a message from a body that is under pressure. Sarah's answer is to take the pressure off. She uses yoga postures, which she says work on the glands and hormone systems as well as the muscles, together with breathing and plenty of good food, so your body no longer feels it has to fight for every meal. If that idea speaks to you, Sarah explains it in her own words here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Be gentle with yourself this week. [Your Name] P.S. If you decide you would like to go further than the video, her program is one payment of $47 with a 60-day money-back guarantee. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 8: An open invitation (Day 6) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Yoga where you are allowed to lie down and smile Benefit: Less than 20 minutes a day, at your own pace Personal: An invitation, if you would like one Preheader: Sarah's program lets you choose anything from energetic sessions to slow, restful ones. Make it yours: Say in one sentence which kind of session you would choose on a busy day, the energetic one or the restful one. Hi {{first_name}}, Over the last week I have shared a couple of ideas from Sarah Sanders, the yoga teacher and nutrition coach whose approach I keep coming back to. Today I want to tell you how her program feels to use, because so many people are put off yoga by the idea that they need to be flexible or fit before they even start. Sarah's students range from 12 to 90 years old, and that is exactly why she chose a wide mix of class types and posture levels when she built her program. Some days you might want a strong session that leaves you warm and full of energy. On other days you might want a slow one where you spend much of the time lying down, relaxed and smiling, and that counts just as much. Her 234-page ebook has step-by-step session plans with instructional photographs, so you always know what to do next, and her yoga therapy sequences let you pick the ones that match what you want to work on. Alongside the yoga there is a nutrition section built on eating plenty of good food, and a section on handling stress in your body and in your mind. All of it fits into less than 20 minutes a day. It is one payment of $47, it comes as instant-download PDFs with three bonus books, and Sarah gives you 60 days to decide whether it is right for you. If it is not, one email gets you a full refund. If you would like to accept the invitation, here it is: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Warmly, [Your Name] P.S. One of the three bonus books is How To Stop Back Pain. If your back complains after a long day at a desk, that book alone is worth a look. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ======================================================================== STORY-LED SEQUENCE ======================================================================== When to use: Five emails that each open on a moment your reader will recognise from their own life, such as a Monday-morning fresh start or the kitchen at nine o'clock at night, and then bring in Sarah's idea. They work best on lists that like a personal, chatty email. Add one line of your own story where the yellow tip suggests it. Send order: Day 1, Day 2, Day 3, Day 4, Day 5 ------------------------------------------------------------------------ EMAIL 9: The Monday fresh start (Day 1) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Why does the diet always start on a Monday? Benefit: A calmer way to start again, without the Monday diet Personal: {{first_name}}, I know this Monday feeling well Preheader: Full of good intentions on Monday, and by Thursday night it has all gone. Sarah Sanders has a reason for that. Make it yours: Just after the first two paragraphs, add one sentence about your own Monday fresh starts and how long they usually lasted. Hi {{first_name}}, Have you ever noticed that a diet nearly always starts on a Monday? On Sunday night the cupboards get cleared, the plan gets written out and the alarm gets set early for a workout. Monday goes beautifully, and so does Tuesday. By Thursday evening you are tired, a bit grumpy and very hungry, and by the weekend the whole thing has quietly fallen apart, so you promise yourself that next Monday will be different. I lived that loop for longer than I would like to admit, and I always assumed the problem was me. Sarah Sanders, a professional yoga teacher and nutrition coach, sees it very differently. She says the plan itself is what goes wrong, because eating very little and pushing yourself through hard workouts both put your body under stress, and a stressed body fights back with cravings. In other words, Thursday night was never a failure of willpower. It was your body doing exactly what bodies do under pressure. She explains it far better than I can, so here is her video: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Tomorrow I will tell you about the people who turn up to Sarah's yoga classes, because they are not who you would expect. Talk soon, [Your Name] P.S. If you are planning a fresh start next Monday, watch Sarah's video before you do. It may change the plan: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 10: The class nobody expects (Day 2) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: The 65-year-old who out-held a basketball player Benefit: Yoga that fits your age, your body and your day Personal: This made me smile, {{first_name}} Preheader: Sarah Sanders teaches classes of 50 to 100 people aged 12 to 90, and the stories from her studio are wonderful. Make it yours: If you have ever felt out of place in a gym or a class, say so in a sentence just before the part about the class levels. Hi {{first_name}}, Yesterday I mentioned Sarah Sanders, the yoga teacher and nutrition coach who calls the Monday diet a trap. Today I want to tell you about her classes, because they say a lot about her. Sarah teaches studio classes of 50 to 100 people at a time. The youngest students are 12 years old and the oldest are 90, and they come in every shape and size you can think of. She says she is often surprised to see a 65-year-old woman holding a posture better than the professional basketball player on the next mat. I love that picture, because it turns the usual idea of yoga completely on its head. A lot of people never try yoga because they think it is for the young and the bendy. Sarah built her program for everyone else as well. It has a wide mix of class types and posture levels, from strong, energetic sessions to slow ones where you spend much of the time lying down, relaxed and smiling, and you choose the level that suits you that day. The session plans in her book come with instructional photographs, so you can see exactly how each posture should look before you try it. You can meet Sarah in her video here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Tomorrow I want to share the first thing her program asks you to do, and it is not a yoga posture at all. [Your Name] P.S. Sarah's students range from 12 to 90 years old, so whatever age you are, you are in good company: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 11: The question before the first posture (Day 3) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: The first thing Sarah asks you to do is not yoga Benefit: Find the reason that keeps you going Personal: A personal question for you, {{first_name}} Preheader: Before any posture or meal plan, Sarah's program asks you twelve very personal questions about why you want to change. Make it yours: Share your own honest reason for looking after your health, in one or two sentences, just before the paragraph about the twelve questions. Hi {{first_name}}, Most health programs start with the doing: the workout on page one, the meal plan on page two. Sarah Sanders starts somewhere else. The first section of her Brilliant Yoga program includes what she calls the "fast-track perspective test", which is twelve questions about why you really want to change. They are personal questions, and that is the point. Sarah has taught thousands of people, and she knows that the reason you write down on a good day is the thing that gets you onto the mat on a bad one. Mine, if I am honest, is [your reason in one sentence]. The same section shows you how yoga and weight loss fit together, what changes to expect over your first 30 days and how to get your mind ready before you change anything else. After that, the program moves on to food, cravings, stress and the yoga sequences themselves. If you would like to hear Sarah talk about where it all begins, her video is here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Tomorrow's email is about the kitchen at nine o'clock at night, which I suspect you will recognise. [Your Name] P.S. You can answer Sarah's twelve questions on the very first evening, because the whole program is an instant download: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 12: Nine o'clock in the kitchen (Day 4) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: What really happens in the kitchen at 9pm Benefit: Plenty of good food, and help with the cravings Personal: {{first_name}}, the fridge light moment Preheader: Good all day, then the fridge door opens at night. Sarah Sanders explains why, and what she does about it. Make it yours: Name the snack you reach for at night. A small, true detail like that makes the whole email feel like it came from you. Hi {{first_name}}, You know the moment. You have eaten carefully all day, you have done everything right, and at nine o'clock at night you find yourself standing in the kitchen with the fridge door open, looking for something you promised yourself you would not have. Mine is [your snack]. Everyone has one. Sarah Sanders says food cravings are chemical and hormonal. When your body is under stress, from a hard day or from a strict diet, it releases a hormone called cortisol, and cortisol turns the cravings up. That is why the evening is often the hardest part of the day, and why trying to eat even less can make the evenings worse. Her answer is to calm the body down instead of fighting it. Her program uses yoga postures and breathing, and its nutrition section is built on plenty of good food, with no starving and no bland diet food. There is a whole part of the program on dealing with stress, in your body and in your mind, and specific help with cravings. All of it comes down to simple changes that take less than 20 minutes a day. Here is Sarah's video, where she explains it all: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Tomorrow is my last email about Brilliant Yoga, and I will tell you about the part that makes it an easy decision. [Your Name] P.S. The nutrition section is about eating well, not eating less. That was the part that made me trust Sarah's approach: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 13: Two Mondays from now (Day 5) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Where will you be two Mondays from now? Benefit: Try it for 60 days, with your $47 safe either way Personal: My last email about Sarah's program Preheader: One more fresh start, or something gentler that you can keep up. Either way, the 60-day guarantee has you covered. Make it yours: Finish with one sentence, in your own words, on why you think this is worth trying. Hi {{first_name}}, This week started with the Monday fresh start, so let me finish with a thought about the next one. Two Mondays from now, you could be starting yet another diet, with the cupboards cleared, the plan written out and the same Thursday-night ending waiting for you. Or you could be a couple of weeks into something gentler. Less than 20 minutes a day of yoga and breathing, good food on your plate, and a program that treats cravings as something to calm rather than something to fight. The second one is what Sarah Sanders teaches in Brilliant Yoga. For one payment of $47 you get her 234-page ebook in three sections, with step-by-step session plans and instructional photographs, plus three bonus books: How To Stop Back Pain, The Essential Guide To Pilates and Stretching And Calisthenics Made Easy. It is all instant download, and it comes with a 60-day money-back guarantee. If it is not for you, you email for a full refund, and in Sarah's words there is no fine print. Here is the link: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Thank you for reading along this week. Whatever you decide, I hope the next Monday feels a little kinder than the last few. [Your Name] P.S. If you are still unsure, watch the first ten minutes of Sarah's video and decide from there. You have 60 days to change your mind: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ======================================================================== CURIOSITY SEQUENCE ======================================================================== When to use: Five short emails, each built around one question that Sarah answers in her video. Each one gives the reader enough to wonder about, then sends them to the video for the answer. They suit busy lists, readers who skim, and anyone who has already seen your longer emails. Send order: Day 1, Day 2, Day 4, Day 6, Day 8 (or slot them between other emails) ------------------------------------------------------------------------ EMAIL 14: The half of the story nobody tells (Day 1) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: The half of the weight loss story you were never told Benefit: Work with your body instead of counting every calorie Personal: Something I did not know until this week Preheader: Calories in, calories out is only half the story, according to one yoga teacher and nutrition coach. Make it yours: Add one line about the most calories you ever counted in a day, or the app you used to count them. Hi {{first_name}}, We have all been told that weight comes down to calories in and calories out. Sarah Sanders, a professional yoga teacher and nutrition coach, says that is only half the story, and that the half nobody talks about is the one that explains why so many careful diets end where they started. She names that missing half in her video, and it has nothing to do with willpower: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. Sarah's program takes less than 20 minutes a day and costs $47 once, with a 60-day money-back guarantee: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 15: Why harder can make it worse (Day 2) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Can trying harder actually make it worse? Benefit: Gentle yoga instead of punishing workouts Personal: {{first_name}}, this surprised me Preheader: Sarah Sanders says strict diets and hard workouts can work against you, and she explains exactly why. Make it yours: If you have ever pushed yourself hard and felt worse for it, say so in a sentence after the first paragraph. Hi {{first_name}}, When something is not working, most of us try harder. Fewer calories, longer workouts, more discipline. Sarah Sanders says that is exactly where it goes wrong. In her view, hard dieting and punishing workouts are both a kind of stress, and the way your body answers that stress is the reason the harder you try, the louder the cravings get. She explains what happens inside your body, and what she does instead, in her video: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. Her approach uses gentle yoga, breathing and plenty of good food. Have a look: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 16: What is a natural set point? (Day 4) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Your body has a "natural set point". Here is what Sarah means Benefit: Work with your metabolism instead of against it Personal: A phrase I had never heard before Preheader: One section of Sarah Sanders' program is about the body's own metabolism and what she calls its natural set point. Make it yours: Keep this one short. If you add anything, make it one question to your reader, such as "Had you heard of this?" Hi {{first_name}}, Here is a phrase I had not heard until recently: your body's "natural set point". Sarah Sanders, a yoga teacher and nutrition coach, gives a whole part of her Brilliant Yoga program to it, along with how the body's own fat-burning metabolism works and why starving yourself works against it. She introduces the idea in her video, and it makes a lot of sense of the diets that never seemed to stick: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. The same section covers food and cravings: plenty of good food, no starving and no bland diet food: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 17: The question the diet industry avoids (Day 6) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: The question the diet industry would rather you did not ask Benefit: Something you can keep doing, not another diet Personal: Have you ever wondered about this, {{first_name}}? Preheader: If a diet worked for good, would anyone need the next one? Sarah Sanders has strong views on that. Make it yours: Mention how many diets you have tried over the years. A number from your own life is more powerful than any statistic. Hi {{first_name}}, Here is a question worth thinking about for a moment. If one of the big diets really worked for good, why would anyone ever need the next one? Sarah Sanders has some strong views on that, and she does not hold back in her video. More usefully, she also explains the approach she teaches instead, built on gentle yoga, breathing and good food, which takes less than 20 minutes a day and is meant to be kept up for life rather than for a few weeks. You can watch it here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. It is one payment of $47, not a subscription you have to remember to cancel: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 18: Why a yoga program has a back pain book in it (Day 8) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Why is there a back pain book in a yoga program? Benefit: Yoga, plus back pain, Pilates and stretching guides Personal: The bonus I did not expect Preheader: Sarah's program comes with three bonus books, and the reason they are there tells you a lot about her approach. Make it yours: Tell your reader which of the three bonus books you would open first, and why, in one sentence. Hi {{first_name}}, When I looked at Sarah Sanders' Brilliant Yoga program, one thing surprised me. Along with her 234-page yoga book, it comes with three bonus books: How To Stop Back Pain, The Essential Guide To Pilates and Stretching And Calisthenics Made Easy. It makes sense once you know that Sarah is a nutrition coach as well as a yoga teacher. Her program is about looking after your whole body, so it covers your back, the Pilates exercises that go best with her yoga, and stretching, including her 10 do's and don'ts of working out. Everything comes as an instant download for one payment of $47. Sarah explains the whole program here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. The program comes with a 60-day money-back guarantee, so you can look through all four books before you decide: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ======================================================================== EVERGREEN AND SEASONAL ======================================================================== When to use: Stand-alone emails for the times of year when people most want a fresh start. Send each one on its own at the right moment, or slot it into your regular schedule. They work in any country, so pick the moment that fits your readers. Send order: Any time: one email at the right moment of the year ------------------------------------------------------------------------ EMAIL 19: New Year (First week of January) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: The New Year's resolution Sarah would rather you skipped Benefit: Start the year eating well instead of starving Personal: My one resolution for this year Preheader: Instead of a strict diet that fights your body, try less than 20 minutes a day that works with it. Make it yours: Share your own resolution for the year, or what happened to last year's, in a sentence or two. Hi {{first_name}}, and Happy New Year. This is the week when the gyms fill up and the diet books come down off the shelf. Almost everyone starts with the same plan: eat as little as possible, exercise as hard as possible, and start on Monday. Sarah Sanders, a professional yoga teacher and nutrition coach, would ask you to think twice about that plan. Her reason is a simple one. A strict diet and punishing workouts are both stress for the body. Stress raises a hormone called cortisol, cortisol turns up your cravings, and before long the resolution feels like a battle you are losing. What she teaches instead is a calmer way in, with gentle yoga postures, breathing, plenty of good food and simple changes that take less than 20 minutes a day. It is the kind of resolution you can still be keeping long after the decorations have gone back in their box. She explains the whole idea in this video: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl If you only make one promise to yourself this year, make it a kind one. [Your Name] P.S. The program is one payment of $47 and comes with a 60-day money-back guarantee, so you have two full months to decide whether it is right for you: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 20: Spring and summer (When the weather warms up where your readers live) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Read this before you try a crash diet this summer Benefit: Feel lighter and calmer as the days get longer Personal: What I am doing differently this summer Preheader: Why Sarah Sanders would skip the crash diet, and what she suggests instead. Make it yours: Mention a summer plan of your own, such as a trip or a family event, so the email feels as if it was written this week. Hi {{first_name}}, As the days get longer and warmer, a lot of people feel a sudden push to "get in shape" before a holiday, a wedding or simply the first really sunny weekend. That push usually turns into a crash diet, and if you have ever tried one, you know how it goes. You feel hungry and short-tempered for a few weeks, and the moment it is over, the cravings come roaring back. Sarah Sanders, a yoga teacher and nutrition coach, explains why that happens. A crash diet is stress for your body, and a stressed body releases cortisol, which turns up your appetite and your cravings. You end up fighting your own body at exactly the time of year when you most want to enjoy yourself. Her program goes the other way. It is gentle yoga and breathing, plenty of good food and simple changes that take less than 20 minutes a day, so you can spend the sunny months feeling good instead of counting every bite. One of the three bonus books that come with it, Stretching And Calisthenics Made Easy, is the one Sarah points to when you have an event coming up and want to go a step further. You can watch her explain it all here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Enjoy the sunshine, [Your Name] P.S. It is one payment of $47 with a 60-day money-back guarantee, and you can download it straight away. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 21: After the celebrations (Just after Christmas, Diwali, Eid, a holiday or any big celebration) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Read this before you start a punishing "detox" Benefit: Get back on track without starving yourself Personal: Too much good food over the holidays? Me too Preheader: Guilt and strict diets make the cravings louder, and Sarah Sanders suggests something kinder. Make it yours: Name the celebration your readers have just had, such as Christmas, Diwali, Eid or a family wedding, so the email fits them. Hi {{first_name}}, If you ate and drank a little more than usual over the last couple of weeks, welcome to the club. Celebrations are meant to be enjoyed. The trouble starts afterwards, when the guilt arrives and we decide to make up for it by eating almost nothing and exercising until it hurts. Sarah Sanders, a professional yoga teacher and nutrition coach, says that is exactly where a lot of people go wrong. Punishing yourself puts your body under stress, stress raises cortisol, and cortisol turns up the very cravings you are trying to get away from. Her way back is much gentler. You calm the body down with yoga postures and breathing, you eat plenty of good food instead of starving, and you make a few simple changes that take less than 20 minutes a day. If you want a fresh start that does not feel like a punishment, have a look at her video: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl Be kind to yourself, [Your Name] P.S. The $47 includes three bonus books, among them The Essential Guide To Pilates, and you have 60 days to ask for your money back if it is not for you. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 22: Back to routine in September (First or second week of September) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Why September may be a better time to start than January Benefit: A routine of less than 20 minutes a day that you can keep all year Personal: Back to normal this week? Me too Preheader: Routines are coming back, which makes this the easiest time to add one small, kind one. Make it yours: Say what your own September looks like, whether that is back to work, children back to school or simply a quieter house. Hi {{first_name}}, There is something about September. Even if you left school years ago, it can still feel like the start of a new year. The long break is over, routines come back, and a lot of us quietly decide that this is the season we finally look after ourselves properly. I think September is a better time to start than January, because nobody expects a September resolution, so there is no pressure and no crowd. You are simply adding one good habit to a routine that is already there. If you want that habit to be about your health and your weight, I would point you to Sarah Sanders. She is a professional yoga teacher and nutrition coach, and her Brilliant Yoga program is built on simple adjustments that take less than 20 minutes a day. That fits before work or after the house goes quiet in the evening. What makes her approach different is that it never asks you to starve or punish yourself. She teaches that strict diets and exhausting workouts stress the body and make cravings worse, so her program uses gentle yoga, breathing and plenty of good food instead. She explains it here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. It is one payment of $47, it downloads straight away, and you have 60 days to try it with a full money-back guarantee: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ======================================================================== SHORT AND PUNCHY ======================================================================== When to use: Quick one-idea emails for lists that like short notes, or as extra reminders between your longer emails. Use them any time, but no more than one a day. Send order: Any order, any time ------------------------------------------------------------------------ EMAIL 23: One question (Any time) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Has a diet ever made you feel good? Benefit: Eat well and still look after your weight Personal: Quick question, {{first_name}} Preheader: If the honest answer is no, Sarah Sanders thinks she knows why. Make it yours: Answer the question yourself in one line, just before the link. Hi {{first_name}}, Quick question: when was the last time a diet actually made you feel good? I do not mean the first few days, when you are full of good intentions. I mean calm, full of energy and not thinking about food all day long. If the honest answer is "never", Sarah Sanders thinks she knows why, and she explains it in her video: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. Sarah is a professional yoga teacher and nutrition coach, and her answer has nothing to do with willpower. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 24: Put down the carrot sticks (Any time) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: Put down the carrot sticks for a minute Benefit: Plenty of good food and no starving Personal: The diet food I will never miss Preheader: Sarah Sanders built her nutrition section around eating well, not eating less. Make it yours: Name the diet food you were happiest to give up, or the meal you would never give up for anyone. Hi {{first_name}}, Boiled fish, a plain salad and a handful of carrot sticks. If that sounds like every diet you have ever tried, I have some good news for you. Sarah Sanders, a yoga teacher and nutrition coach, built the nutrition section of her program around plenty of good, satisfying food. There is no starving yourself, there is no bland diet food, and there is help with cravings too. She explains why eating well matters so much in her video: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. It sits alongside gentle yoga session plans that take less than 20 minutes a day. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 25: 60 days to decide (Any time) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: What could you do with 60 days? Benefit: Try it for 60 days, with your money back if it is not for you Personal: The part that made me happy to recommend this Preheader: One payment of $47, and a full refund for 60 days if you change your mind. Make it yours: Add one sentence on why a guarantee matters to you when you buy something online. Hi {{first_name}}, Sarah Sanders, a professional yoga teacher and nutrition coach, makes a very simple offer. Try her Brilliant Yoga program for a full 60 days. That means gentle yoga, breathing and good food, in less than 20 minutes a day. If it is not for you, email for a full refund, and in Sarah's words there is no fine print. The price is one payment of $47, and three bonus books come with it. Have a look here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl [Your Name] P.S. Everything is instant download, so you could try your first session tonight. I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ======================================================================== NEWSLETTER MENTIONS ======================================================================== When to use: Short blurbs to drop into a newsletter you already send, for example under a heading such as "Something I found this week". The P.S. goes at the very end of your newsletter as a second reminder. Subject lines are included in case you send a blurb on its own. Send order: Inside any newsletter, one blurb per issue ------------------------------------------------------------------------ EMAIL 26: Something worth watching (Any issue) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: The video I keep telling friends about Benefit: A yoga teacher on eating well without starving Personal: Something I found this week, {{first_name}} Preheader: A yoga teacher and nutrition coach on why trying harder at dieting often backfires. Make it yours: Put this under the heading you normally use for recommendations, and add a sentence on why you picked it this week. Something worth watching this week {{first_name}}, if you have ever done everything a diet told you to do and still felt stuck, I think you will find this video eye-opening. Sarah Sanders is a professional yoga teacher and nutrition coach, and she explains why hard dieting and punishing workouts stress the body and turn up cravings, and how she uses gentle yoga, breathing and good food instead. Her program takes less than 20 minutes a day and comes with a 60-day money-back guarantee. Watch Sarah's video here: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl P.S. Did you catch the yoga video I mentioned above? Here it is again: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan. ------------------------------------------------------------------------ EMAIL 27: A kinder way to think about cravings (Any issue) ------------------------------------------------------------------------ Subject lines (pick one): Curiosity: What your cravings may be trying to tell you Benefit: Calm the cravings instead of fighting them Personal: A thought about late-night snacking Preheader: Sarah Sanders says cravings are chemical and hormonal, and that changes everything about how you deal with them. Make it yours: Swap the opening line for one of your own if cravings have never been your problem; a line about stress works just as well. A kinder way to think about cravings {{first_name}}, here is an idea that changed how I see the late-night snack. Sarah Sanders, a yoga teacher and nutrition coach, says food cravings are chemical and hormonal. When the body is stressed, it releases cortisol, and cortisol turns the cravings up, which is why a strict diet can leave you hungrier than before you started. Her Brilliant Yoga program works on calming the body instead, with yoga postures, breathing and plenty of good food, in less than 20 minutes a day. If that sounds familiar, her video explains it beautifully: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl P.S. The Brilliant Yoga program I mentioned above is one payment of $47 with a 60-day guarantee: https://hop.clickbank.net/?affiliate=YourIDHere&vendor=brillyoga&type=vsl I may earn a commission if you buy through my link, at no extra cost to you. Please check with your doctor before starting any new exercise or eating plan.