Square picture to post
This 1024 by 1024 picture works on Facebook, Instagram, Threads, X and LinkedIn. Post it with any of the copy below, or with this short caption.
Facebook posts
Four posts for your page, profile or group, each a different way into the same product. Post them a few days apart.
Story post: the class with students from 12 to 90
Question post: what made you stop?
Myth-busting post: "it's just maths"
Simple recommendation post
Facebook and Instagram ads
Three ready ads, each with its primary text, headline and description. They are written to stay inside Meta's health ad rules: they talk about the program and Sarah, never about the reader's body, and they promise no results.
Ad 1: calories are only half the story
Ad 2: a yoga class from 12 to 90
Ad 3: work with the body, not against it
Instagram captions
Instagram doesn't make links in captions clickable, so these captions send people to the link in your bio. Put your hoplink in your bio (or on your link-in-bio page) before you post, and use the square picture above or a short clip of your own.
Caption 1: ages 12 to 90
Caption 2: "eat less, move more"
Caption 3: what's inside for $47
TikTok, Reels and Shorts scripts
Three scripts of 30 to 45 seconds you can film yourself, talking to the camera or over your own yoga clips. Each has the opening line, the beats in order, the words to put on screen and the call to action. Point viewers to the link in your bio.
Script 1: the rule every diet is built on (about 40 seconds)
Script 2: one class, ages 12 to 90 (about 35 seconds)
Script 3: three things in a yoga program that aren't yoga (about 45 seconds)
Pinterest pins
Four pin titles with descriptions. Paste the title and description into the pin, put your hoplink in the pin's destination link field, and use the square picture above or a tall picture of your own.
Pin 1: gentle yoga at home
Pin 2: calories are only half the story
Pin 3: yoga for every age
Pin 4: yoga plus back pain, Pilates and stretching guides
X and Threads posts
Five posts that fit inside X's character limit with the link included. They work on Threads too.
Post 1
Post 2
Post 3
Post 4
Post 5
YouTube description and community post
A description block to paste under any yoga, stretching or healthy-living video you make, and a community post with a poll.
Video description block
Community post with a poll
Newsletter ads
Two solo-ad style blurbs for a dedicated slot in your own or someone else's newsletter, and two one-line sponsor mentions for the top or bottom of an issue.
Solo-ad blurb 1: the calorie rule
Solo-ad blurb 2: yoga for any age
Sponsor line 1
Sponsor line 2
Hashtag bank
Use five to ten tags per post rather than all of them, and mix one or two big tags with smaller ones. Leave weight-loss tags out of paid ads.
Yoga
#yoga #yogaathome #gentleyoga #yogaforbeginners #yogapractice #yogaeveryday #homeyoga #yogalife
Every age and body
#yogaforeveryone #yogaover50 #yogaover60 #yogaforseniors #beginneryoga #yogaforallbodies
Food and eating
#mindfuleating #healthyeating #nodiet #realfood #intuitiveeating #healthyhabits
Stress and wellbeing
#stressrelief #selfcare #wellbeing #wellness #breathwork #calm #mindbody
Bonus topics
#pilates #stretching #backcare #flexibility #mobility #calisthenics
Disclosure tags
#ad #affiliate #affiliatelink
Disclosure on each platform
The law in most countries, and every platform's own rules, ask you to say clearly that you earn a commission. Put the words where people see them before they click, next to the link and above any "more" cut-off, never hidden in a pile of hashtags.
| Platform | Where it goes | Wording to use |
|---|---|---|
| Add the line at the end of the post, just under the link. | (I may earn a commission if you buy through my link, at no extra cost to you.) |
|
| Put #ad in the first lines of the caption, before the "more" cut-off, and add the line on your link-in-bio page. | #ad Affiliate link in my bio: I earn a commission if you buy, at no extra cost to you. |
|
| TikTok, Reels and Shorts | Say it out loud or show it on screen, put #ad in the caption, and switch on the platform's own branded or commercial content setting where it offers one. | #ad The link in my bio is an affiliate link, so I earn a commission if you buy. |
| Put it in the pin description, near the start if the description is long. | #ad affiliate link: I earn a commission if you buy. |
|
| X and Threads | Add #ad to the post itself. A note in your profile is not enough. | #ad |
| YouTube | Mention it in the video when you talk about the program, and put the line directly under the link in the description. | Disclosure: the link above is an affiliate link. If you buy through it I earn a commission, at no extra cost to you. |
| Newsletters and emails | Label a paid or affiliate slot as sponsored, and add the line under the link. | Sponsored. This is an affiliate link: I may earn a commission if you buy, at no extra cost to you. |
